The glory days of exploiting regional pricing in Steam might be coming to an end. The latest Steam upgrades now give publishers the option of disabling cross-region gifting of games. It’s a loosely guarded secret that you can often buy big budget games much cheaper in different locations around the world. Often times these games come at a steep discount when compared to the same game in the United States and many shady businesses have sprung up over the years exploiting this pricing disparity. Additionally some games are sold in different countries with censorship in place. Getting a friend to purchase the game from a different region can be a way around this.
NeoGaf forum members noted a new database entry for the Konami game Metal Gear Rising: Revengeance with the new tag AllowCrossRegionTradingAndGifting set to No. Thus far this tag only applies to games in Eastern Europe and South America, which tends to be where games are sold for cheaper. There’s no evidence this tag will make its way to US based Steam users trying to gift games to a friend.