When a Kickstarter campaign enters its final seconds, the page begins counting down in real-time. The widget that normally displays the number of days remaining for a project switches to read out seconds, starting with 100, 99, 98, 97 ….
“Two minutes to go,” says Steve Swink, the creator of Scale, over a Skype video call. “I just want balloons to come down – oh. It transferred to a second count. It’s counting down 100 seconds. That’s weird.”
Read the entire article at Joystiq.com. It’s quite good.